Nicki's NoosFind out the latest news, gossip and trends in the world of fashion

Shoreditch keeps getting trendier

September 2, 2010

We all know Shoreditch is super-trendy and yet another cool new chic store has opened up – 11 the boundary.

The woman behind the store, Debra Winstanley, worked in retail for 15 years before setting up herself and had a clear vision.

"For each brand that I wanted in the shop I did a presentation with a mock-up of how the shop was going to look, the location and a little bit of background on myself," said founder Debra Winstanley. "I always had in mind what labels I wanted to stock and through the presentation and building a relationship, I managed to get all of the labels I had hoped for."

Labels include House of Harlow, Edun, Costume Nacional and the ever popular Twenty8Twelve.

As well as the store, 11 the Boundary should be online in September too, as well as a fashion blog.