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Acne goes for the niche market

September 7, 2010

Ever the trailblazers, Acne have targeted their latest fashion range at transvestites and cross-dressers.

The Swedish label and the publication's editor, Luis Venegas, have together designed a capsule collection of three androgynous shirts, made in both silk crepe and Italian denim. The styles are available in two washes - stonewashed and bleached.

"Luis energy really reminds of the energy we had when we started Acne," says Acne's creative director Jonny Johansson. "He seems to be this endless well of ideas and creativity. It is something that instantly attracted me to him. We share an openness to new ideas and expressions, so to work with him felt natural from the start. I'm in this business to have fun and to enjoy myself, and I feel that Luis is too. This collection is a playful collaboration and a celebration of diversity. It touches on ideas I have always played with when designing for Acne, the tension between male and female and what happens when you shift things around a bit. This project has been so much fun."

I like it to be honest, I like that it just ‘goes there’. I mean, plenty of people cross-dress without even realising – LadyHawke for example buys nothing but boys clothes. This is just plain fun, with a bit of sensationalism thrown in. What particular gets me is how the shirts are based off a classic ‘western’ design, and actually named after the characters from Dynasty – such is their love for the show!